The vast majority of videos on Youtube are free to view and
supported by advertising. In May 2007, Youtube launched its Partner Program, a
system based on AdSense
which allows the
uploader of the video to share the revenue produced by advertising on the site.
YouTube typically takes 45 percent
of the advertising revenue from videos in the Partner Program, with 55 percent
going to the uploader. There are over a million members of the Youtube Partner
Program. According to TubeMogul ,
in 2013 a pre-roll advertisement on Youtube (one that is shown before the video
starts) cost advertisers on average $7. 60 per 1000 views. Usually no more than
half of eligible videos have a pre-roll advertisement, due to a lack of
interested advertisers. Assuming
pre-roll advertisements on half of videos, a Youtube partner would earn 0. 5 X
$7. 60 X 55% = $2. 09 per 1000 views in 2013. In May 2013, Youtube introduced a
trial scheme of 53 subscription channels with prices ranging from $0. 99 to $6.
99 a month. The move was seen as
an attempt to compete To know more : youtube viewers
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